What is the definition of mass marketing?

Mass marketing is defined as a strategy that aims to reach all potential customer segments simultaneously, rather than focusing on specific niches or demographic groups. This approach is characterized by promoting products or services in a way that appeals to a broad audience, regardless of their varying preferences.

By employing mass marketing techniques, businesses strive to maximize their reach and sales potential by offering products that have universal appeal. This method often involves using widespread media channels to broadcast messages, making it effective for products that are intended for general consumption. For instance, product launches for everyday items, like beverages or household goods, frequently apply mass marketing principles to capture the attention of a large consumer base.

In contrast, targeting specific groups would involve focusing on tailored marketing strategies designed for particular demographics, while creating a premium product line implies a strategy centered on exclusivity and high-end features. Focusing on online advertising would narrow the marketing efforts to digital platforms, which does not align with the broad approach of mass marketing.