What does positioning in foodservice mean?

Positioning in foodservice refers to the way a foodservice business presents itself to the community and distinguishes itself from competitors. This encompasses various elements such as branding, ambiance, marketing strategies, and the overall customer experience. The goal of effective positioning is to create a strong, positive perception in the minds of customers, helping to attract the target market and build customer loyalty.

For instance, a restaurant may position itself as a family-friendly establishment by offering a casual atmosphere and kid-friendly menu options, while a fine dining restaurant might emphasize elegance and sophistication through its decor and service. By carefully managing these aspects, a foodservice business can effectively communicate its unique value proposition and differentiate itself in a crowded marketplace.